Selling SeaSucker - Best Practices
Congrats - You've made a wise decision becoming a SeaSucker Dealer.
Now... let's sell some racks!
IN PERSON TRAINING & EDUCATION
- Can't sell what you don't know. This is the single most important determining factor on whether or not your store will have success with our product. Take the time to educate you and your staff, or let us do the work.
- Once $3,000+ of orders has been placed with us, your store will be entitled to receive 1 to 2 days of training with an in house sales representative.
MERCHANDISE THE RACK - UTILIZE ITS "COOL" FACTOR!
- There's no two ways about it... this racks rad. Take advantage of that! Your customers are never going to buy something they can't see or don't know exists. Get the racks in front of as many eyeballs as possible. Hint: The rack displays itself!
USE THE DEMO UNITS
- For $150, you can have access to the most effective tool in rack sales history, a SeaSucker demo unit. Imagine how many more racks you could sell if you had the luxury of letting a customer see in person how our vacuum mounts work, to attach a rack themselves, or better yet use it for a weekend!
HIGHLIGHT THE BENEFITS
- FUEL ECONOMY
An often overlooked consideration during the purchasing process, but a powerful one when reminding the consumer. 3rd party tests have proven the average 12k a year driver loses between $200-$500 a year in fuel economy. That's what our racks cost! Our racks not only pay for themselves, they save the customer $ year after year.
- TRAVEL FRIENDLY
Calling all triathletes, travel enthusiasts. We can't even begin to tell you how happy triathletes get when we attend an Ironman event and they see this solution for the first time. They often tell us how frustrating it is to have to rent a gigantic $40/day SUV instead of the $11/day Toyota Prius. With a SeaSucker rack...problem solved. Our 6lb single bike rack (Talon) fits in any bike bag or carry on.
- VERSATILITY
Consumers like options, and we love giving them the option of using 1 rack on any vehicle. Instead of outfitting 4 cars with receivers or fixed roof racks, one SeaSucker does the job. What's that, did you say something about leased vehicles and rentals? Campers, RV's? Or how about when the dreaded day comes when your rack becomes obsolete since you're buying a new car without a... alright we think you get the picture.
- UCI PARTNERSHIP
In August of 2017, a deal was made for SeaSucker to become the official rack solution for cycling's largest governing body, the UCI. The deal makes SeaSucker's 9-Bike Team Rack the exclusive rack for the World Championships in Norway, Austria and the UK over the next 3 years. The UCI's commitment to our team rack has gone a long way in validating our brand and product. It's become a wonderful selling point, and proudly featured on our consumer rack packaging.
Congrats - You've made a wise decision becoming a SeaSucker Dealer.
Now... let's sell some racks!
IN PERSON TRAINING & EDUCATION
- Can't sell what you don't know. This is the single most important determining factor on whether or not your store will have success with our product. Take the time to educate you and your staff, or let us do the work.
- Once $3,000+ of orders has been placed with us, your store will be entitled to receive 1 to 2 days of training with an in house sales representative.
MERCHANDISE THE RACK - UTILIZE ITS "COOL" FACTOR!
- There's no two ways about it... this racks rad. Take advantage of that! Your customers are never going to buy something they can't see or don't know exists. Get the racks in front of as many eyeballs as possible. Hint: The rack displays itself!
USE THE DEMO UNITS
- For $150, you can have access to the most effective tool in rack sales history, a SeaSucker demo unit. Imagine how many more racks you could sell if you had the luxury of letting a customer see in person how our vacuum mounts work, to attach a rack themselves, or better yet use it for a weekend!
HIGHLIGHT THE BENEFITS
- FUEL ECONOMY
An often overlooked consideration during the purchasing process, but a powerful one when reminding the consumer. 3rd party tests have proven the average 12k a year driver loses between $200-$500 a year in fuel economy. That's what our racks cost! Our racks not only pay for themselves, they save the customer $ year after year.
- TRAVEL FRIENDLY
Calling all triathletes, travel enthusiasts. We can't even begin to tell you how happy triathletes get when we attend an Ironman event and they see this solution for the first time. They often tell us how frustrating it is to have to rent a gigantic $40/day SUV instead of the $11/day Toyota Prius. With a SeaSucker rack...problem solved. Our 6lb single bike rack (Talon) fits in any bike bag or carry on.
- VERSATILITY
Consumers like options, and we love giving them the option of using 1 rack on any vehicle. Instead of outfitting 4 cars with receivers or fixed roof racks, one SeaSucker does the job. What's that, did you say something about leased vehicles and rentals? Campers, RV's? Or how about when the dreaded day comes when your rack becomes obsolete since you're buying a new car without a... alright we think you get the picture.
- UCI PARTNERSHIP
In August of 2017, a deal was made for SeaSucker to become the official rack solution for cycling's largest governing body, the UCI. The deal makes SeaSucker's 9-Bike Team Rack the exclusive rack for the World Championships in Norway, Austria and the UK over the next 3 years. The UCI's commitment to our team rack has gone a long way in validating our brand and product. It's become a wonderful selling point, and proudly featured on our consumer rack packaging.